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Ford makes a car that gets 65 mpg and is has low emissions, but they’re not selling it in the United States.

The Fiesta ECOnetic gets 65 mpg and emits only 61 grams of carbon dioxide per mile. Compare that to California’s requirement that a 2009 model car emit no more than 323 grams per mile. It’s been available in Europe for a couple of years now. Ford is making plans to sell the Ford Fiesta in the U.S. starting early in 2010, but it won’t be the ECOnetic. It will be a gasoline powered car that gets about 40 mpg.

The Ford Fiesta ECOnetic

At a time when the American public is clamoring for green gas sippers, why in the world would an American car company not sell this car in the U.S.? Well, it’s a diesel. If you add the production costs (these engines are currently manufactured in Britain) to the overseas shipping costs, Ford couldn’t offer the ECOnetic for a competitive price in the U.S. The cost of building a plant to manufacture diesel engines in Mexico would be about $350 million. Ford would have to sell 350,000 cars a year to make that investment worthwhile, and they don’t think they could sell that many in North and South America.

So Ford is making plans to sell a Fiesta in the United States, but it’s not the diesel ECOnetic. It’s a gasoline engine that will get around 40 mpg. Meanwhile, Toyota is selling its Prius like hotcakes and other foreign carmakers are gearing up to offer diesel vehicles in the U.S. By the time Ford finally finds a way to make it work, they’ll be way behind the competition.

If the federal government is willing to invest money in the American auto industry, I see a golden opportunity. Build a diesel plant in Detroit. It might take a few years to recoup the investment, but it would put Americans to work, help the environment and reduce our dependence on gasoline. And when the economy starts turning around and there’s a lot of pent-up demand for cars, an American car company will be in the right place at the right time.